LG Harris |
Icon Decorating Tools

 

Design | New Product Development
Industry: Power & Hand Tools
 

The Challenge

LG Harris, a long-term client, approached us to design a unique range of decorating tools exclusively for B&Q. The brief required products that were:

  • Lightweight.

  • Made with less material.

  • Ergonomically comfortable.

  • High-impact in appearance to stand out at point of sale.

The challenge was to deliver sustainability and functionality without compromising on ergonomics or design appeal.

 

The Solution

We explored ways to remove unnecessary material from non-critical areas while creating focused ergonomic grip zones for comfort. This approach led to the development of iconic cut-through features, establishing a distinctive design language for the decorating tools market.

Our design process ensured efficiency and collaboration throughout:

  • Sketches to concept visuals – allowing early buy-in from marketing and sales teams.

  • 3D CAD modelling and in-house prototypes – ensuring both form and function were tested before production.

 

The Results

  • Delivered a lightweight, ergonomic, and sustainable product range.

  • Achieved high visual impact at point of sale, helping the tools stand out in a competitive retail environment.

  • Established a unique product identity that strengthened LG Harris’ long-term partnership with B&Q.