Irwin |
Jack Handsaw
The Challenge
Irwin was experiencing a decline in sales and market share with their entry-level handsaw range. They needed a redesign that would:
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Refresh the product’s aesthetics.
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Improve ergonomics and user comfort.
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Remain cost-effective to manufacture.
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Work across multiple saw variants.
The Solution
We developed a new handle design with:
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Improved ergonomics for better comfort and usability.
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Refreshed aesthetics to appeal to modern users.
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Two-shot moulding with TPE rubber – adding premium comfort and grip to an entry-level product, while maintaining low manufacturing costs.
The design was scalable, allowing it to be applied across the wider saw range.
The Results
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The redesigned Irwin handsaw was launched to strong market success.
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The saw has remained in production for over 10 years, proving its long-term appeal and durability.
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The project reinforced Irwin’s market position and demonstrated the value of investing in thoughtful product design.