A big phone requires a big launch and Nokia wanted to make sure that their technology packed flagship, the N8 smartphone got the attention it deserved.
AME-3D supported Nokia and their London marketing agency, 1000 Heads, with their limited-edition helmet mounts, wrist straps and waterproof cases.
These were then unleashed on the UK’s extreme sport fans to test out under the motto ‘we have a beef with gravity’. The N8’s new HD video camera was thereby put to the test.
Nokia and 1000 Heads came to AME-3D to:
- Develop a bespoke and cost-effective low volume production run.
- Create a helmet holder that would protect the N8 and let the camera do its thing.
The launch was a success with the N8 being one of Nokia’s most important flagship phones selling 4 million units in the UK alone.
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