LG Harris |
Gel Paint Brush

 

Design | New Product Development
Industry: Power & Hand Tools
 

The Challenge

LG Harris, a long-term partner and leading British decorating product manufacturer, wanted to further differentiate their tools in a crowded market. The goal was to improve ergonomics and comfort for decorators who often use tools for extended periods, without compromising quality or affordability.

 

The Solution

We explored the concept of a conformal grip handle, incorporating strategically positioned gel pads to relieve stress and fatigue during long-term use. Using our proven product development process, we generated a range of concept solutions, refined them in 3D CAD, and ensured they could be manufactured at scale while maintaining Harris’s high standards.

 

The Results

  • Successful creation of the Gel brush and tool handle range.

  • Enhanced comfort and ergonomics for professional decorators.

  • Maintained low-cost, mass-manufacturable design.

“The introduction of the new ID Gel range marks a significant development in brushes and tools. The range is aimed at those keen and interested in DIY and who are prepared to pay a little more for products professionally designed to make the job easier and the product more comfortable to use. Careful design and real comfort in use have been paramount in the development of the range. We believe that ID Gel will be a successful addition to the Harris family of quality products.”

Suzanne Harrison, Marketing Manager