Fellowes |
Smart Suites
The Challenge
Fellowes, a global leader in workspace products, wanted to launch a new family of on-desk ergonomic solutions. The brief called for a range that was lightweight, ergonomic, and aligned with contemporary furniture design trends. Initially targeted at the European market, the range needed to balance usability, style, and manufacturability to ensure wide adoption.
The Solution
We partnered with Fellowes throughout the project lifecycle:
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Market insight – analysing office furniture trends and contemporary design influences.
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Concept development – generating multiple design directions for a cohesive family of products.
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Ergonomic validation – producing foam models to test comfort, usability, and functional performance.
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Final design & production – refining the concepts into 3D CAD models ready for manufacture.
The result was a lightweight, ergonomic range that not only looked modern but also delivered practical user benefits.
The Results
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Over 1 million units sold worldwide since launch.
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Now recognised as one of the best-selling product ranges in the Fellowes portfolio.
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A proven example of how ergonomic performance and modern design can drive long-term commercial success.
“AME helped us to visualise a great new lightweight range for the office environment. They were flexible in their approach and ensured they kept within the parameters of the original design brief. They also enabled Smart Suites to be a well considered and effective product range that hit the market on schedule.”
NPD Manager at Fellowes
