CMD |
CPU Support

 

Design | New Product Development
Industry: Office & Workspace
 

The Challenge

In many commercial office environments, space is at a premium and keeping computer equipment safe can be difficult. CPUs are often left on the floor where they are at risk of damage, or placed on desks where they take up valuable workspace. CMD, a premium office product manufacturer, approached AME to design a CPU holder that could overcome these challenges by freeing up space, protecting the equipment, and providing a practical solution that was simple and cost-effective to produce. The goal was to create a design that not only met functional requirements but also aligned with CMD’s reputation for high-quality office solutions.

 

The Solution

Working closely with CMD, we designed the Snug CPU holder — a compact and efficient system that suspends the CPU securely under the desk. The design centres around a sturdy metal platform and an adjustable strap system, enabling users to easily position and secure their CPU while accommodating a variety of sizes. Throughout development, we focused on making the product simpler and more efficient than existing holders on the market. Our team explored how manufacturing could be streamlined, reducing complexity by moving away from moulded components and instead using a more straightforward construction with fewer parts. This approach not only simplified adjustment for the user but also reduced tooling costs for CMD.

 

The Results

  • A space-saving solution that keeps CPUs protected and frees up valuable desktop and floor space.

  • A user-friendly, fully adjustable system that accommodates a wide range of CPU sizes with ease.

  • A simplified design with fewer components, making it easier to manufacture and assemble.

  • Significant cost savings achieved by eliminating complex mouldings and reducing investment in tooling.

  • A high-quality, durable product that complemented CMD’s premium office product range.